Amanda Tayte-Tait / A proposal for your next chapter
I connect the introduction, the useful story and the meeting that leads somewhere, then build the system that keeps them moving.
For your logistics business, that means a focused account programme, an event plan with follow-through, and tools your team can confidently own.
A good idea still needs someone to research the account, write the message, bring the right people together and remember what was promised. That mix is where I’m strongest.
At AMAKA, I secured partnerships across the US and UK, co-led negotiations and helped build a repeatable outreach process. I also coordinated partners, creators and internal teams across markets.
Account research with a reason behind it. Thoughtful introductions. Clear expectations. And someone who stays involved when the conversation turns into delivery.
Read the AMAKA case study ↗I’ve led cross-functional execution and partnership support for events in New York, London and Lagos, including partner integration, talent communication and logistical coordination.
A plan for who you want to meet, what your team needs in the room and how the conversation continues afterwards. Event experience that translates into preparation and follow-through.
See the events behind it ↗My work spans creator campaign operations, writing, research, programme delivery and practical AI workflows. I build the briefs, trackers and repeatable processes that help people deliver.
A usable account tracker, a small content routine, clear owners and training. I can handle the writing and the workflow, so the strategy reaches the people who have to use it.
Explore my systems work ↗
Very comfortable wearing more than one hat.I’m a strategist, writer, producer and the founder of Multi-Hyphenate Women. Over the past ten-plus years, I’ve worked across communications, marketing, events and production, turning ideas into things people can actually use, attend, watch or buy.
At Creator Match, my work includes creator sourcing, briefs, outreach, rates and performance reporting. At AMAKA, I worked across commercial partnerships and multi-city events. Building my own business has also made me very aware of what a small team can realistically carry.
That’s why I think I’m a strong fit here. I can connect the relationship, the message and the day-to-day process. My sector experience is in partnerships, media and programme delivery. I would combine that with your team’s freight knowledge to build something specific to how your customers buy.
She is multi-skilled in that she can write, ideate, produce, present and analyse data, and is an excellent problem-solver.
A prospect may only need a new logistics partner occasionally. The work between those moments is to give them useful reasons to know you, trust your judgment and bring your name into the conversation.
of purchases in 6sense’s 2025 B2B study went to a vendor on the buyer’s initial shortlist.
Work a defined group of accounts consistently. Build familiarity through warm introductions, relevant insights and useful meetings.
6sense, 2025 ↗of decision-makers in Edelman and LinkedIn’s 2024 research trusted thought leadership more than conventional marketing materials when assessing expertise.
Turn your operators’ knowledge into useful guidance and customer stories that a buyer can share with their colleagues.
Edelman & LinkedIn, 2024 ↗The 2025 Third-Party Logistics Study found that 89% of shipper respondents considered their provider relationships successful. I’d use customer interviews to identify what earns that trust in your business, then make those strengths visible through references, case studies and relevant conversations.
Penske / 2025 Third-Party Logistics Study ↗The 6sense and Edelman findings cover broad B2B buying. The logistics study covers shipper-provider relationships. None is a forecast for this project. Your customer interviews and commercial data would shape the details.
A proposed project from discovery to a live pilot and handover. We’d agree the final scope and fee around your sales cycle, upcoming events and available team time.
I’d interview the owners, the people closest to sales and a small group of customers. We’d look at recent wins, missed opportunities, dormant relationships, current tools and the next meaningful events.
The question I want answered: what happened just before your best customer decided to call?
We’d tier the account list by fit, potential value and relationship strength. For priority accounts, I’d map operations, procurement and the other people who influence the decision, then match the right proof to their concerns.
Every priority account gets a reason to pursue it and a specific next move.
I’d create the event playbook, account briefs, introduction and reactivation templates, customer stories and a simple monthly insight format. We’d organise it inside the tools your team can comfortably use.
If a template needs a long explanation every time, I’d simplify it.
We’d test with a small account group or the next suitable event, review what happened and adjust. Then I’d walk the team through the routine and have them run it themselves, with documentation they can return to.
The handover test: can both people find the next action and carry it out without asking me?
The event is one chapter in an account relationship. Here’s how I would connect the work around it. Choose a moment to see the plan.
Match the event to priority accounts, check who is likely to attend and identify existing connections. Prepare a short list of useful conversations, with a realistic meeting target.
I’d interview customers and pull out the problem, the stakes, what your team did and what changed. A small library could cover reliability, responsiveness and handling difficult situations.
One interview → sales proof, follow-up material, website storyOne observation from the people doing the work, shaped into a clear, practical piece. For example: what shippers in a specific sector should prepare before peak season.
One useful idea → email, LinkedIn posts, conversation starterMap former customers, old prospects, partners and people who have moved companies. Create specific referral requests and timely check-ins around what matters to them now.
Existing trust → warm introductions and renewed conversationsI’d shape the workload around the hours the team actually has. These are the pieces I’d expect to hand over, with examples, owners and a routine for using them.
A fixed project with a defined finish. Any later support would be a separate choice.
Priority tier, relationship history, people involved, last useful interaction, next action, likely buying trigger and relevant event. Start with the current CRM or a simple shared tracker.
Weekly: review priority accounts and assign the next useful action.Positioning, customer stories, meeting briefs, referral prompts, outreach examples and a monthly content template. Everything editable and easy to find.
Monthly: turn one good observation into something worth sharing.Preparation checklist, meeting notes, promised follow-up, owners and timing. A repeatable guide for the next event, with enough room for the actual account context.
After every event: deliver what was promised and record the next step.Track account coverage, warm introductions, meaningful meetings, agreed next steps, qualified opportunities, tenders and wins. Review commercial value and event contribution over a realistic sales cycle.
Quarterly: learn which relationships and activities are becoming business.Walkthroughs, working examples, clear responsibilities and a written guide. We’d rehearse the routine together and simplify anything that creates unnecessary work.
Completion means the team can run the system and explain how it works.
Let’s get into the details.I’d love to hear about the customers you want more of, the next event on your calendar and where promising conversations tend to stall.
From there, I can define the scope, the deliverables and the work we’ll do together. You’ll be talking directly to the person writing the strategy and building the system.
mandy@multihyphenatewomen.com